上篇
Unit One Basic Theory of Business Letter Writing
商務(wù)書(shū)信寫(xiě)作的基本理論
Unit Outline
單元概要
Section Ⅰ The Structure and Layout of a Business Letter
商務(wù)書(shū)信的構(gòu)成及格式
Ⅰ.The Structure of a Business Letter
商務(wù)書(shū)信的構(gòu)成
Ⅱ.The Layout of a Business Letter
商務(wù)書(shū)信的格式
Ⅲ.Addressing Envelope
信封的寫(xiě)法
Section Ⅱ The Principles of Business Letter Writing
商務(wù)書(shū)信的寫(xiě)信原則
Section ⅢWording of a Business Letter
商務(wù)書(shū)信的措辭
Section ⅣNotes and Glossary
詞匯及注釋
Section ⅤExercises
練習(xí)

下篇
Unit Two Establish Business Relations
確立貿(mào)易關(guān)系
Unit Outline
單元概要
Section ⅠSpecimen Letters
信函示例
Case 1A Request to Establish Business Relations
請(qǐng)求建立業(yè)務(wù)關(guān)系
Case 2 Exporter's Self-introduction
出口商的自我介紹
Case 3 ImpoSer's Self-introduction
進(jìn)口商的自我介紹
Case 4 Exposer Writes to ImpoSer
出口商寫(xiě)給進(jìn)口商的信
Case 5ImpoSer Writes to Exposer
進(jìn)口商寫(xiě)給出口商的信
Section ⅡNotes Glossary and Useful Expressions
詞匯注釋及套語(yǔ)
Section ⅢWriting Skills
寫(xiě)作技巧
Section ⅣModel Letters
信函模板
Section ⅤExercises
練習(xí)
Unit Three Enquiries and Replies
詢價(jià)及回復(fù)
Unit Outline
單元概要
Section ⅠSpecimen Letters
信函示例
Case 1 A General Enquiry
一般詢價(jià)
Case 2 The Reply to a General Enquiry
對(duì)一般詢價(jià)的回復(fù)
Case 3 A Specific Enquiry
具體詢價(jià)
Case 4 The Reply to a Specific Enquiry
對(duì)具體詢價(jià)的回復(fù)
Section Ⅱ Notes.Glossary and Useful Expressions
詞匯注釋及套語(yǔ)
Section Ⅲ Writing Skills
寫(xiě)作技巧
Section IV Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Four Offer and Counter.offer
報(bào)盤(pán)及還盤(pán)
Unit 0utline
單元概要
Section I Specimen Letters
信函示例
Case 1 Making a Firm Offer
報(bào)實(shí)盤(pán)
Case 2 Making a Non.firm Offer
報(bào)虛盤(pán)
Case 3 Making a Counter-offer on Price
對(duì)價(jià)格的還盤(pán)
Case 4 Making a Counter-offer on Delivery Date
對(duì)交貨期的還盤(pán)
Case 5 Making a Counter-offer on Payment Terms
對(duì)支付方式的還盤(pán)
Case 6 Declining a Counter-offer
拒絕還盤(pán)
Section Ⅱ Notes.Glossary and Useful Expressions
詞匯注釋及套語(yǔ)
SectionⅢ Writing Skills
寫(xiě)作技巧
Section IV Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Five Orders，Acceptances and Rejections
訂單、接受和回絕
Unit Outline
單元概要
Section I Specimen Letters
信函示例
Case l Placing an Order
下訂單
Case 2 Confirming all Order
確認(rèn)訂單
Case 3 Declining an Order
拒絕訂單
Section Ⅱ Notes，Glossary and Useful Expressions
詞匯注釋及套語(yǔ)
Section哪 Writing Skills
寫(xiě)作技巧
Section Ⅳ Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Six Terms of Payment
支付方式
Unit 0utline
單元概要
u2026u2026
Unit Seven Packing
包裝
Unit Eight Shipment
裝運(yùn)
Unit Nine Insurance
保險(xiǎn)
Unit Ten Complaints and Claims
申訴于索賠
Unit Eleven Agency
代理