Lesson One商務信函基礎 Basics Of Business Letters

nPart One：特點和原則 Features And Principles

nPart Two：格式和結構 Format And Structure

n1. 一般商務信函格式 Format Of Ordinary Business Letters

n2. 傳真及電子郵件 Fax and E-mail

n3. 商務信函的結構 Layout of Business Letters

nLesson Two國際市場營銷 International Marketing

nPart One：什么是市場營銷 Understanding Marketing

nPart Two：國際市場營銷基礎 Basics Of International Marketing

nPart Three：對話 A Dialogue

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Three建立業務關系 Establishment Of Business Relations

nPart One：業務溝通基礎 Basics Of Business Communication

nPart Two：信函樣本 Some Specimen Letters

n1. 賣方向買方做自我介紹并希望建立業務關系 Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations

n2. 出口商向國外客戶介紹并推銷產品 An exporter is writing to his foreign customer, introducing his product and trying to promote its sales

n3. 廠商致函國外進口商推銷自己的產品 A maker is writing to the foreign importer in order to promote the sales of his products

n4. 廠商介紹新軟件 The maker is introducing his new software

n5. 進口商的自我介紹 An importer is making a self-introduction

n6. 希望成為國外廠家的銷售代理 Hoping to be a sales agent of a foreign producer

n7. 進口商對貿易展覽會上的產品感興趣 An importer is showing his interest in some product displayed at a trade fair

n8. 尋找新的供貨商 Try to find a new supplier

n9. 經人介紹后通過互聯網求購化工產品 To purchase some chemicals on the internet at sbu2019s introduction

nPart Three：介紹你的公司 Introduce Your Company

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Four詢盤與復盤 Inquiries And Replies

nPart One：詢盤的要點 Key Points Of Inquiries

nPart Two：信函樣本 Some Specimen Letters

n1. 購貨商看到廣告后去函索要價目表 A purchaser is asking for a price list after he saw the advertisement

n2. 買方向賣方詢購產品 A buyer is enquiring for some product to the seller

n3. 進口商接出口商來電函后詢價 An importer is replying to the exporteru2019s enquiry

n4. 進口商詢價并要求最優惠條件 The importer is sending a request for best terms

n5. 進口商詢價并要求寄送樣品 The importer is making an enquiry and asking for some samples

n6. 回答客戶詢價，并提供具體交易條件 A reply to a customer, giving details of his terms and conditions

n7. 買方急需貨物，去函詢問交貨時間 The buyer is in urgent need of the cargo and enquires about the delivery time

nPart Three：對話 A Dialogue

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Five發盤與還盤 Offers And Counter Offers

nPart One：發盤要點 Key Points Of Offers

nPart Two：信函樣本 Some Specimen Letters

n1. 賣方根據購貨商詢價報出實盤 Sellers making an offer on the basis of an enquiry from the buyer

n2. 買方回函，要求調低價格 A reply from the buyer, requesting a lower price

n3. 賣方根據詢價對外報盤，并規定最低起訂數量 The seller is making an offer on a basis of an enquiry, stipulating a minimum order

n4. 憑樣成交方式下對外報盤，希望對方早下訂單 Making an offer under the condition of sales by samples, and hoping to receive an early order

n5. 致函對方,要求恢復業務關系并報價 Sending a letter to resume business relations

n6. 賣方報價并希望對方盡快復盤 An offer from a seller, hoping to receive an early reply

n7. 報價單 A price list

n8. 對對方報價的回盤 A reply to an offer

n9. 賣方因貨源緊張而不能報盤 Unable to make any offer because there is no stock

n10. 同意給對方有條件的價格折扣 Grant a discount on some conditions

n11. 買方拒絕賣方的報價 A buyer is rejecting a selleru2019s offer

n12. 明確拒絕對方的降價要求 A clear-cut rejection of a request for price reduction

nPart Three：對話 A Dialogue

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Six訂單和確認 Orders And Acknowledgments

nPart One：進出口中的價格術語 Price Terms Of Import And Export

nPart Two：信函樣本 Some Specimen Letters

n1. 拒絕買方進一步降價的要求 Decling buyeru2019s request for fu-ther price reduction

n2. 一般訂貨 An ordinary order

n3. 試訂貨 A trial order

n4. 訂貨并要求對方迅速發貨 Sending an order, demanding a prompt delivery

n5. 續訂貨 A repeat order

n6. 零散訂貨 Separate orders

n7. 難以接受訂單并致歉 Unable to accept an order and apologize

n8. 接受訂單并希望保持長期業務關系 Accept an order and hope to maintain a long-standing business relationship

n9. 建議改為替代產品 Suggest a replacement

n10. 對對方訂單中的某些條件不能接受 A partial refusal of some terms in the order

nPart Three：對話 A Dialogue

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Seven合同 Contract

nPart One：合同要點 Key Points Of A Contract

nPart Two：商業合同實例 Examples Of Business Contract

n1. 售貨單 A Sales Note

n2. 銷售合同 A Sales Contract

nPart Three：詞匯 New Words

nPart Four：注釋與常用短語 Notes Useful Expressions

nPart Five：練習 Exercises

nLesson Eight信用證結算方式 Payment By L/C

nPart One：信用證的一般流程 The Basic Procedure Of L/C

nPart Two：信函樣本 Some Specimen Letters

n1. 貨物待裝并催開信用證 Urging the establishment of L/C with the cargo being ready for shipment

n2. 催證并提醒對方注意與合同條款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C

n3. 催促遲遲不到的信用證 Urging a belated L/C

n4. 通知對方信用證已經收到 Acknowledge the receipt of L/C

n5. 出口商致函進口商要求修改信用證金額 An exporter is writing to an importer in request for an amendment of L/C amount

n6. 要求開證人展證 A request for an extension of the L/C

n7. 出口商要求開證人改證并允許貨物轉船 A request by the exporter for an amendment of L/C and the permission of transshipment

n8. 因出現特殊情況而要求對方修改信用證的交貨日期 A request for the amendment of L/C due to some special occurrences

n9. 開證人同意修改信用證 The opener agrees to amend his L/C

n10. 收到銀行改證函 Arrival of a banker誷 amendment of L/C

n11. 賣方致函買方，不同意對方提出的貨款托收條件 A seller is writing to his buyer, declining the newly proposed terms of payment on collection

n12. 要求暫緩付款 Defer a payment

n13. 通知對方辦理付款 Asking your customer to make payment

n14. 催促對方付款 Urging payment

n15. 開立信用證申請書 An application for the establishment of L/C

nPart Three：漫話信用證 A Talk About Problems Of L/C

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Nine貨物運輸 Shipment

nPart One：貨物運輸的要點 Key Points Of Shipment

nPart Two：信函樣本 Some Specimen Letters

n1. 催裝 Urging shipment

n2. 用戶催促賣方盡快交貨 User urging delivery

n3. 出口商聲明對方不來證將取消裝運 Exporter wants to cancel the shipment unless the L/C arrives

n4. 因對方來證不及時而要求延長交期 A request for an extension of the L/C due to a belated L/C

n5. 因發生不可抗力事故而要求推遲裝運 A request for an extension of the date of shipment due to force majeur

n6. 對海運貨物的運輸標志提出修改 A request for the modification of shipping marks

n7. 托運人洽租運輸工具 Shippers chartering a vessel

n8. 發貨人洽訂集裝箱 Shippers booking containers

n9. 托運人發出裝船通知 Shipper issues a shipping advice

n10. 對貨物單據的說明 An explanation of the shipping documents

n11. 探討新的交易條件 A discussion about new business terms

n12. 托運人指定貨運代理 A shipper is designating his shipping agent

n13. 出口商解釋遲裝原因 Exporter explains the reason of late shipment

nPart Three：漫話物流 A Talk About Logistics

nPart Four：詞匯 New Words

nPart Five：注釋與常用短語 Notes Useful Expressions

nPart Six：練習 Exercises

nLesson Ten投保 Covering Insurance

nPart One：保險基本知識 Basics Of Insurance

nPart Two：信函樣本 Some Specimen Letters

n1. 托運人向保險公司詢問有關投保事宜 The shipper is inquiring about the insurance coverage

n2. 保險公司回函樂意承保 A reply from the insurance company

n3. 進口商致函出口商要求投保T.P.N.D.險 The importer is proposing the coverage of T.P.N.D.

n4. 托運人接受保險公司的保險條件 The shipper agrees to the terms of the insurance company

n5. 客戶對雨季運輸提出特別保險要求 The client is demanding special insurance arrangements during the rainy season

n6. 保險公司同意承保并要求投保人支付保費 The insurance company agrees to cover and demands payment by the shipper

n7. 收貨人因貨物短量而向保險公司提出索賠 Shipper claiming against the insurer for a shortage

n8. 保險公司拒絕收貨人的索賠 Claims rejected by the insurance company

nPart Three：詞匯 New Words

nPart Four：注釋與常用短語 Notes Useful Expressions

nPart Five：練習 Exercises

nLesson Eleven商業糾紛的解決 Settlement Of Business Dispute

nPart One：索賠的基本知識 Basic Ideas Of Claims

nPart Two：信函樣本 Some Specimen Letters

n1. 到貨