Market competition request for lower price

　Dear Water,

　I need a cheap model, without battery 18$ target price for 7000pcs, DivX function.

　Javier Ayllion

　Dear Javier,

　Thank you for your kind feedback.

　As per your request, the best offer we can do is US$20.

　Awaiting your comments

　Best regards,

　Water

　Dear Water,

　At the end they are 12k. I need 18$ or I can not do it.

　Javier Ayllon

　Dear Javier,

　US$19

　Hope you can understand. As the cost is there. You really can calculate part by part. To support you and for our long-term cooperation, we won’t make margin about this order for purpose. We only hope we can help each other.

　Please kindly confirm.

　Best regards.

　Water

　Notes

　1. 和客戶認識比較久，連續的溝通，內容相對也比較簡單。但這里要強調的一點是，無論客戶回復郵件是否有稱呼，我們自己必須要有稱呼，而且使用dear，要形成習慣。

　2. 說到價格問題，避免直接拒絕。比如，“不行，我就這個價格，你能做就做，不能做就不做”。溝通也是要循序漸進的，價格可以慢慢平衡。客人讓步的同時，自己可以讓的也要適當地讓步;不能讓的，要多做解釋說明，讓人信服。