來自http://impactcommunications.org的數據顯示，70% 的人是因為要解決問題才做出購買決定的。因此，你應該讓你的顧客感覺你了解他們面對的挑戰，并且你的專業知識可以幫助他們解決問題。

因此，比較好的銷售郵件模版應該是這樣的：

1、郵件標題，應該引人入勝，直切主題

2、簡明的個人介紹

3、你能提供什么，有什么價值

4、成功案例（或者其它有影響力的對象對你的產品的評價）

5、清晰明了的 Call To Action

郵件模版1：說明你的優勢

Hi (FIRST NAME),In working with other (INSERT INDUSTRY OR POSITION),>This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).
If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.
All the best,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版2：自我介紹

Hi (FIRST NAME),My name is (NAME) and I’m with (COMPANY). We work with (INDUSTRY) companies like (ADD KEY INDUSTRY CUSTOMERS).
We take a different approach to growing companies and aren’t like other (COMPANIES IN YOUR NICHE). We move quickly and if we don’t think we can help you, we’ll be upfront about it.
Are you free for a chat (TIME OPTIONS) about (TOPIC)?
All the best,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#3：了解客戶現狀

Hi (FIRST NAME),My name is (NAME) with (COMPANY).
I help (INDUSTRY) companies with (ONE LINER).
I wanted to learn how you handle (THINGS YOUR COMPANY HANDLES) at (COMPANY NAME) and show you what we’re working on.
Are you available for a brief call at (TIME OPTIONS)?
Kind regards,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#4：找對人

Hi (FIRST NAME),I’m trying to figure out who is in charge of (LEADING GENERAL STATEMENT) at (COMPANY).
Would you mind pointing me towards the right person please, and the best way I might get in touch with them?
Thanks in advance,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#5：提供幫助

Hi (FIRST NAME),I hope this email finds you well! I wanted to get in touch with you because (EXPLAIN HOW WE GOT THEIR CONTACT INFORMATION AND HOW WE RELATE TO THEM: TALKED TO A COLLEAGUE, SAW YOUR COMPANY ONLINE, ETC…).
(COMPANY) has a platform that will help (DEPARTMENT) at (ORGANIZATION NAME) with (ONE SENTENCE PITCH OF BENEFITS).
I know that (YOUR PRODUCT) will be able to help (NAME OF YOUR COMPANY) (INSERT HIGH LEVEL BENEFIT HERE). Are you available for a quick call (TIME OPTIONS)?
Thank you,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#6：對不起我想你了

Hi (FIRST NAME),I tried to get in touch with you earlier today but you were (ADD REASON WHY YOU DIDN’T SPEAK).
I’m eager to speak with you as I know (COMPANY) would benefit greatly from (YOUR PRODUCT). (LINK TO WEBPAGE) is a brief overview of our product.
Let me know if this is something that interests you and would like to discuss it further. I will attempt to call you again on (DATE) at (TIME) if you are happy for me to do so.
Kind regards,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#7：快速跟進

Hi (FIRST NAME), I’m writing to follow-up on my previous email as I didn’t hear back from you. If it makes sense to talk, let me know how your calendar looks.
If not, could you please let me know who the appropriate person for me to talk to is?
Thanks for your help,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#8：分享某些有幫助的內容給客戶

Hi (FIRST NAME), I am doing some research with the (INDUSTRY) and found that (PAIN POINT) is one of the biggest challenges in this market.
Is this a challenge for you also?
As I have a keen interest in this market I thought I would share with you this (CONTENT TYPE – EG: INFOGRAPHIC) explaining (PAIN POINT) as I thought it may be beneficial.
If you would like to have a chat with me about the market or how I’ve helped other (INDUSTRY) companies such as (CUSTOMERS), please don’t hesitate to get in touch.
Kind regards,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#9：和對手對比

Hi (FIRST NAME),I understand you are (TITLE) at (COMPANY NAME), and you’re a user of (INSERT COMPETITORS NAME)? If this is correct it may be beneficial for us to have a chat.
In short, (COMPANY) has been busy solving (INSERT MAIN CHALLENGE) and I believe you’d greatly benefit from (KEY BENEFIT). The difference between us and (INSERT COMPETITOR’S NAME) is huge – I’d love for you to see for yourself.
Are you available for a brief chat (TIME OPTIONS)?
Thanks,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#10：和對手/替代品對比

Hi (FIRST NAME), I’ve just spoken to (INSERT NAME) and they told me that you were using (COMPETITOR NAME).
How are you liking it?
I work for (COMPANY). It’s just like (COMPETITOR) only (SHORT DIFFERENTIATOR).
If you’re up for it, I would love to jump on a quick call with you and get your opinion on how the service is currently with (COMPETITOR) and see if it would make sense for us to work together.
Would you be open to a 10-minute call?
Thanks for your time,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

郵件模版#11：結束對話

Hi (FIRST NAME), I’m writing to follow up on my email and voicemail. We’re in the process of closing files for the month.
Typically, when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?
If you are still interested, what do you recommend as a next step?
Thanks for your help,
(YOUR NAME)
(YOUR JOB TITLE)
(YOUR PHONE NUMBER)
(YOUR EMAIL)

希望這些銷售電子郵件模板將節省您的時間，并有助于增加您與潛在客戶的接觸。

翻譯自：

https://www.sales-i.com/11-sales-email-templates-boost-prospecting

你還可以關注我微信公眾號：youdaoyunnet，了解更多 。

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